About

Each week we will bring fresh new ideas from the minds of hard working citiizens and entrepreneurs of the world who have for generations have been the engine of our economies.

Some of these ideas can help you become more energy efficient and productive and hopefully will spark new thoughts and innovation that will further enrich all our lives and that of generations to come.

We will also challenge what we think are bad ideas or misinformation that can lead to bad policy and economic harm to the good hard working people of this country and world.

Note we are NOT affiliated with the Heartland Institute, although we occasionally may publish their studies or stories when relevant.  

The heartland here is the dictionary meaning “the central region of a country or continent; especially a region that is important to a country or to a culture”. Our founders are from the central US, but our postings are from “heartlands” everywhere.

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